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Submitted
15 August 2022
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16 August 2022
Published
16 August 2022
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Abstract

Kemajuan globalisasi yang sangat pesat mendorong suatu perusahaan untuk melakukan inovasi yang lebih cepat agar dapat meraih keunggulan kompetitif dari pesaingnya. Hal ini dapat memberikan dampak secara langsung terhadap kualitas perusahaan itu sendiri. Oleh sebab itu, dibutuhkan kecepatan inovasi dan peningkatan creative destruction untuk membentuk daya saing yang tinggi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kecepatan inovasi terhadap daya saing UMKM dan juga pengaruh mediasi creative destruction antara kecepatan inovasi dan daya saing UMKM pangan di Lampung. Objek penelitian ini adalah UMKM pengolahan pangan di Lampung. Penelitian ini diuji menggunakan Analisis Regresi berganda dan sobel test dengan 60 UMKM pengolahan pangan di Lampung yang dipilih menggunakan metode purposive sampling. Hasil dari penelitian ini adalah, bahwa kecepatan inovasi berpengaruh positif terhadap daya saing UMKM pangan dan juga terbukti bahwa creative destruction sebagai variabel mediasi berpengaruh positif antara kecepatan inovasi dan daya saing UMKM pangan di Lampung.

Keywords

kecepatan inovasi daya saing UMKM creative destruction

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Copyright (c) 2022 Annisa Ardyanti, Siti Nursyamsiah

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Ardyanti, A., & Nursyamsiah, S. (2022). Pengaruh Kecepatan Inovasi terhadap Daya Saing yang Dimediasi Creative Destruction pada UMKM Pengolahan Pangan di Lampung. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(3), 151–167. Retrieved from https://journal.uii.ac.id/selma/article/view/25157
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