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Submitted
17 October 2022
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20 October 2022
Published
21 October 2022
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Abstract

Penelitian ini bertujuan untuk menguji serta menganalisis tentang pengaruh keramaian, daya tarik, serta niat berkunjung ulang terhadap destinasi wisata di Bukit Paralayang Watugapit dan Pantai Parangtritis Yogyakarta. Populasi penelitian ini adalah wisatawan yang pernah berkunjung di kedua wisata tersebut, ataupun salah satu dari destinasi wisata tersebut. Objek penelitian ini adalah Bukit Paralayang Watugapit dan Pantai Parangtritis Daerah Istimewa Yogyakarta. Sampel penelitian sebanyak 241 responden merupakan wisatawan domestik yang pernah berkunjung ke obyek wisata tersebut dan yang pada saat penelitian berdomisili di Daerah Istimewa Yogyakarta. Hasil penelitian selanjutnya dianalisis dengan structural equation model (AMOS versi 22). Berdasarkan hasil penelitian diketahui bahwa keramaian fisik berpengaruh negatif terhadap daya tarik destinasi, keramaian manusia berpengaruh negatif terhadap daya tarik destinasi, daya tarik destinasi berpengaruh positif terhadap niat berkunjung ulang, keramaian fisik berpengaruh negatif terhadap niat berkunjung ulang, dan keramaian manusia bersifat negatif terhadap niat berkunjung ulang.

Keywords

pengaruh keramaian keramaian fisik keramaian manusia daya tarik niat kunjung ulang

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Copyright (c) 2022 Fanizha Rinjani, Ratna Roostika

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Rinjani, F., & Roostika, R. (2022). Pengaruh Keramaian dan Daya Tarik Destinasi Wisata di Bukit Paralayang Watugapit dan Pantai Parangtritis Yogyakarta terhadap Perilaku Niat Berkunjung Ulang Wisatawan. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(5), 34–50. Retrieved from https://journal.uii.ac.id/selma/article/view/25765
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