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Abstract
Penelitian ini bertujuan untuk menganalisa pengaruh daya tarik terhadap loyalitas melalui kesejahteraan subjektif dan keterikatan suatu destinasi wisata. Metode yang digunakan pada penelitian ini adalah kuantitatif, pengumpulan data dilakukan dengan menyebar kuesioner melalui Google Form. Populasi sebesar 222 orang yang pernah berwisata ke enam destinasi berikut: Candi Borobudur, Candi Mendut, Candi Prambanan, Punthuk Setumbu, Bukit Paralayang Watugupit, dan Puncak Kebun Buah Mangunan. Dengan teknik pengambilan sampel purposive sampling. Metode analisis data pada penelitian ini menggunakan partial least squares-SEM (PLS-SEM). Penelitian ini menemukan bahwa daya tarik destinasi berpengaruh positif dan signifikan terhadap loyalitas destinasi, daya tarik destinasi berpengaruh positif dan signifikan terhadap kesejahteraan subjektif, kesejahteraan subjektif berpengaruh positif dan tidak signifikan terhadap loyalitas destinasi, daya tarik destinasi berpengaruh positif dan signifikan terhadap keterikatan destinasi, keterikatan destinasi berpengaruh positif dan tidak signifikan terhadap loyalitas destinasi, kesejahteraan subjektif memediasi positif namun tidak signifikan pengaruh antara daya tarik dengan loyalitas destinasi, keterikatan destinasi memediasi positif namun tidak signifikan pengaruh antara daya tarik dengan loyalitas destinasi.
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Copyright (c) 2023 Ardan Malik Fatchur Rizqy, Ratna Roostika
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References
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References
Akroush, M.N. et al. (2016) “Tourism service quality and destination loyalty – the mediating role of destination image from international tourists’ perspectives,” Tourism Review, 71(1), hal. 18–44. Tersedia pada: https://doi.org/10.1108/TR-11-2014-0057.
Al-okaily, N.S. et al. (2023) “The impact of eudaimonic well-being on experience and loyalty: a tourism context,” Journal of Services Marketing, 37(2), hal. 216–231. Tersedia pada: https://doi.org/10.1108/JSM-08-2021-0282.
Alexandris, K., Kouthouris, C. dan Meligdis, A. (2006) “Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality,” International Journal of Contemporary Hospitality Management, 18(5), hal. 414–425. Tersedia pada: https://doi.org/10.1108/09596110610673547.
Berto, R. (2005) “Exposure to restorative environments helps restore attentional capacity,” Journal of Environmental Psychology, 25(3), hal. 249–259. Tersedia pada: https://doi.org/10.1016/j.jenvp.2005.07.001.
Chi, C.G.Q. dan Qu, H. (2008) “Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach,” Tourism Management, 29(4), hal. 624–636. Tersedia pada: https://doi.org/10.1016/j.tourman.2007.06.007.
Chien, M.C. (2017) “An empirical study on the effect of attractiveness of ecotourism destination on experiential value and revisit intention,” Applied Ecology and Environmental Research, 15(2), hal. 43–53. Tersedia pada: https://doi.org/10.15666/aeer/1502_043053.
Dick, A.S. dan Basu, K. (1994) “Customer loyalty: Toward an integrated conceptual framework,” Journal of the Academy of Marketing Science, 22, hal. 99–113. Tersedia pada: https://doi.org/10.1177/0092070394222001.
Diener, E. (2000) “Subjective well-being: The science of happiness and a proposal for a national index,” American Psychologist, 55(1), hal. 34–43. Tersedia pada: https://doi.org/10.1037/0003-066X.55.1.34.
Ghozali, I. dan Latan, H. (2015) Partial Least Squares: Konsep, Teknik, Aplikasi Menggunakan Smart PLS 3.0 Untuk Penelitian Empiris. Semarang: Badan Penerbit Universitas Diponegoro.
Hair Jr, J.F. et al. (2017) Essentials of Marketing Research. 4 ed. New York: McGraw-Hill Education.
Haryono, S. (2016) Metode SEM Untuk Penelitian Manajemen dengan AMOS LISREL PLS. Bekasi: PT. Intermedia Personalia Utama.
Herzog, T.R., Maguire, C.P. dan Nebel, M.B. (2003) “Assessing the restorative components of environments,” Journal of Environmental Psychology, 23(2), hal. 159–170. Tersedia pada: https://doi.org/10.1016/S0272-4944(02)00113-5.
Kaplan, R. dan Kaplan, S. (2011) “Well-being, reasonableness, and the natural environment,” Applied Psychology: Health and Well-Being, 3(3), hal. 304–321. Tersedia pada: https://doi.org/10.1111/j.1758-0854.2011.01055.x.
Kaplan, S. dan Kaplan, R. (2009) “Creating a larger role for environmental psychology: The Reasonable Person Model as an integrative framework,” Journal of Environmental Psychology, 29(3), hal. 329–339. Tersedia pada: https://doi.org/10.1016/j.jenvp.2008.10.005.
Kim, H. et al. (2015) “Nature-Based Tourism: Motivation and Subjective Well-Being,” Journal of Travel & Tourism Marketing, 32(Sup1), hal. S76–S96. Tersedia pada: https://doi.org/10.1080/10548408.2014.997958.
Kim, S.-H. et al. (2009) “Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelers,” Journal of Vacation Marketing, 15(4), hal. 349–365. Tersedia pada: https://doi.org/10.1177/1356766709335835.
Lee, D.-J. et al. (2014) “Validating a customer well-being index related to natural wildlife tourism,” Tourism Management, 45, hal. 171–180. Tersedia pada: https://doi.org/10.1016/j.tourman.2014.04.002.
Lin, C.-H. (2014) “Effects of Cuisine Experience, Psychological Well-Being, and Self-Health Perception on the Revisit Intention of Hot Springs Tourists,” Journal of Hospitality and Tourism Research, 38(2), hal. 243–265. Tersedia pada: https://doi.org/10.1177/1096348012451460.
Liu, C.-R. et al. (2017) “Destination Fascination: Conceptualization and Scale Development,” Tourism Management, 63, hal. 255–267. Tersedia pada: https://doi.org/10.1016/j.tourman.2017.06.023.
Mayo, E.J. (1981) The Psychology of Leisure Travel: Effective Marketing and Selling of Travel Services. Boston: Cbi Pub Co.
Morgan, P. (2010) “Towards a developmental theory of place attachment,” Journal of Environmental Psychology, 30(1), hal. 11–22. Tersedia pada: https://doi.org/10.1016/j.jenvp.2009.07.001.
Nasir, M.N.M. et al. (2020) “Testing mediation roles of place attachment and tourist satisfaction on destination attractiveness and destination loyalty relationship using phantom approach,” Management Science Letters, 10(2), hal. 443–454. Tersedia pada: https://doi.org/10.5267/j.msl.2019.8.026.
Oppermann, M. (2000) “Tourism Destination Loyalty,” Journal of Travel Research, 39(1), hal. 78–84. Tersedia pada: https://doi.org/10.1177/004728750003900110.
Phillips, W.J. et al. (2013) “Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA,” International Journal of Tourism Research, 15(1), hal. 93–104. Tersedia pada: https://doi.org/10.1002/jtr.879.
Prayag, G. dan Ryan, C. (2012) “Antecedents of tourists’ loyalty to mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction,” Journal of Travel Research, 51(3), hal. 342–356. Tersedia pada: https://doi.org/10.1177/0047287511410321.
Ramkissoon, H., Mavondo, F. dan Uysal, M. (2018) “Social involvement and park citizenship as moderators for quality-of-life in a national park,” Journal of Sustainable Tourism, 26(3), hal. 341–361. Tersedia pada: https://doi.org/10.1080/09669582.2017.1354866.
Song, H.-M., Kim, K.-S. dan Yim, B.H. (2017) “The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention,” Asia Pacific Journal of Tourism Research, 22(11), hal. 1182–1193. Tersedia pada: https://doi.org/10.1080/10941665.2017.1377740.
Tasci, A.D.A. dan Gartner, W.C. (2007) “Destination Image and Its Functional Relationships,” Journal of Travel Research, 45(4), hal. 413–425. Tersedia pada: https://doi.org/10.1177/0047287507299569.
Um, S., Chon, K. dan Ro, Y.-H. (2006) “Antecedents of revisit intention,” Annals of Tourism Research, 33(4), hal. 1141–1158. Tersedia pada: https://doi.org/10.1016/j.annals.2006.06.003.
Vengesayi, S. (2003) “A conceptual model of tourism destination competitiveness and attractiveness,” in ANZMAC 2003 Conference Proceedings Adelaide 1-3 December 2003. Adelaide: University of South Australia, hal. 637–647.
Wang, Y.-C. et al. (2020) “Destination Fascination and Destination Loyalty: Subjective Well-Being and Destination Attachment as Mediators,” Journal of Travel Research, 59(3), hal. 496–511. Tersedia pada: https://doi.org/10.1177/0047287519839777.
Yuksel, A., Yuksel, F. dan Bilim, Y. (2010) “Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty,” Tourism Management, 31(2), hal. 274–284. Tersedia pada: https://doi.org/10.1016/j.tourman.2009.03.007.
Zhang, H. et al. (2016) “The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models,” Asia Pacific Journal of Tourism Research, 21(7), hal. 811–835. Tersedia pada: https://doi.org/10.1080/10941665.2015.1075566.