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Abstract
At the beginning of 2020, there was a pandemic that shocked the world community, namely COVID-19, which had an impact on all aspects of people’s lives, including consumer behavior patterns. This study aims to analyze the impact of consumer fear due to the COVID-19 pandemic on consumer behavior, especially on stocking behavior and consumer impulse buying behavior in the city of Tasikmalaya. The objects of this study were grouped using a non-probability sampling method with a convenience sampling technique. The object of the research itself is the people who live in the city of Tasikmalaya, West Java. The research sample obtained in this study was 261 respondents. The techniques and data processing applied in this study used quantitative methods with the structural equation model (SEM) using AMOS 24 software. consumer hoarding and also has the same effect on consumer impulse buying behavior.
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Copyright (c) 2022 Muhammad Zulfikar, Ratna Roostika
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Addo, P.C. et al. (2020) “COVID-19: fear appeal favoring purchase behaviour towards personal protective equipment,” The Service Industries Journal, 40(7–8), pp. 471–490.
- Amos, C., Holmes, G.R. and Keneson, W.. (2014) “A meta-analysis of consumer impulse buying,” Journal of Retailing and Consumer Services, 21(2), pp. 86–97. doi:10.1016/j.jretconser.2013.11.004.
- Bradbury‐Jones, C. and Isham, L. (2020) “The pandemic paradox: the consequences of COVID‐19 on domestic violence,” Journal of Clinical Nursing, 29(13–14), pp. 2047–2049. doi:10.1111/jocn.15296.
- Coley, A. and Brigitte, B. (2003) “Gender Differences in Cognitive and Affective Impulse Buying,” Journal of Fashion Marketing and Management, 7(3), pp. 282–295.
- Deng, S. et al. (2020) “Perceived Severity of COVID-19 and Post-pandemic Consumption Willingness: The Roles of Boredom and Sensation-Seeking,” Frontiers in Psychology, 11. doi:10.3389/fpsyg.2020.567784.
- Frijda, N.H. (1986) The Emotions. New York: Cambridge University Press.
- Garrett, L. (2020) “COVID-19: the medium is the message,” The Lancet, 395(10228), pp. 942–943. doi:10.1016/S0140-6736(20)30600-0.
- Gupta, R., Nair, K. and Radhakrishnan, L. (2021) “Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers,” International Journal of Social Economics, 48(12), pp. 1794–1809. doi:10.1108/IJSE-03-2021-0163.
- Hair, J.F. et al. (1998) Multivariate Data Analysis with Readings. Englewood Cliffs: Prentice-Hall.
- Hair, J.F. et al. (2010) Multivariate Data Analysis. 7th ed. New York: Pearson Education Limited.
- Hall, M.C. et al. (2020) “Beyond panic buying: consumption displacement and COVID-19,” Journal of Service Management, 32(1), pp. 113–128.
- Hassan, S.B. and Soliman, M. (2021) “COVID-19 and repeat visitation: assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal,” Journal of Destination Marketing and Management, 19(3), pp. 1–11.
- Hobbs, J.E. (2020) “Food supply chains during the COVID-19 pandemic,” Canadian Journal of Agricultural Economics/Revue Canadienne D’agroeconomie, 68(2), pp. 171–176.
- Kotler and Keller (2006) Marketing Management. 12e ed.
- Naeem, M. (2020) “Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers,” International Journal of Retail and Distribution Management, 49(3), pp. 377–393.
- Ohman, A. and Mineka, S. (2001) “Fears, phobias, and preparedness: toward an evolved module of fear and fear learning,” Psychological Review, 108(3), pp. 483–522.
- Parsad, C. (2020) “Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?,” Asian Academy of Management Journal, 24(2), pp. 41–61.
- Rook, D.W. (1987) “The buying impulse,” Journal of Consumer Research, 14(2), pp. 189–199.
- Sofyan, Y. and Kurniawan, H. (2009) SPSS Complete: Tekhnik Analisis Statistik Terlengkap dengan software SPSS. Jakarta: Salemba Infotek.
- Tuan, Y.-F. (1979) Landscapes of Fear. New York: Random House.
- Xiong, J. et al. (2020) “Impact of COVID-19 pandemic on mental health in the general population: A systematic review,” Journal of Affective Disorders, pp. 55–64. doi:10.1016/j.jad.2020.08.001.
- Yuen, K. et al. (2020) “The psychological causes of panic buying following a health crisis,” International Journal of Environmental Research and Public Health, 17(10), pp. 1–14.
- Yuen, K.F. et al. (2020) “The Psychological Causes of Panic Buying Following a Health Crisis,” International Journal of Environmental Research and Public Health, 17(10), p. 3513. doi:10.3390/ijerph17103513.
- Zafar, A.U. et al. (2021) “The impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce,” Computers in Human Behavior, 115, p. 106178. doi:10.1016/j.chb.2019.106178.
References
Addo, P.C. et al. (2020) “COVID-19: fear appeal favoring purchase behaviour towards personal protective equipment,” The Service Industries Journal, 40(7–8), pp. 471–490.
Amos, C., Holmes, G.R. and Keneson, W.. (2014) “A meta-analysis of consumer impulse buying,” Journal of Retailing and Consumer Services, 21(2), pp. 86–97. doi:10.1016/j.jretconser.2013.11.004.
Bradbury‐Jones, C. and Isham, L. (2020) “The pandemic paradox: the consequences of COVID‐19 on domestic violence,” Journal of Clinical Nursing, 29(13–14), pp. 2047–2049. doi:10.1111/jocn.15296.
Coley, A. and Brigitte, B. (2003) “Gender Differences in Cognitive and Affective Impulse Buying,” Journal of Fashion Marketing and Management, 7(3), pp. 282–295.
Deng, S. et al. (2020) “Perceived Severity of COVID-19 and Post-pandemic Consumption Willingness: The Roles of Boredom and Sensation-Seeking,” Frontiers in Psychology, 11. doi:10.3389/fpsyg.2020.567784.
Frijda, N.H. (1986) The Emotions. New York: Cambridge University Press.
Garrett, L. (2020) “COVID-19: the medium is the message,” The Lancet, 395(10228), pp. 942–943. doi:10.1016/S0140-6736(20)30600-0.
Gupta, R., Nair, K. and Radhakrishnan, L. (2021) “Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers,” International Journal of Social Economics, 48(12), pp. 1794–1809. doi:10.1108/IJSE-03-2021-0163.
Hair, J.F. et al. (1998) Multivariate Data Analysis with Readings. Englewood Cliffs: Prentice-Hall.
Hair, J.F. et al. (2010) Multivariate Data Analysis. 7th ed. New York: Pearson Education Limited.
Hall, M.C. et al. (2020) “Beyond panic buying: consumption displacement and COVID-19,” Journal of Service Management, 32(1), pp. 113–128.
Hassan, S.B. and Soliman, M. (2021) “COVID-19 and repeat visitation: assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal,” Journal of Destination Marketing and Management, 19(3), pp. 1–11.
Hobbs, J.E. (2020) “Food supply chains during the COVID-19 pandemic,” Canadian Journal of Agricultural Economics/Revue Canadienne D’agroeconomie, 68(2), pp. 171–176.
Kotler and Keller (2006) Marketing Management. 12e ed.
Naeem, M. (2020) “Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers,” International Journal of Retail and Distribution Management, 49(3), pp. 377–393.
Ohman, A. and Mineka, S. (2001) “Fears, phobias, and preparedness: toward an evolved module of fear and fear learning,” Psychological Review, 108(3), pp. 483–522.
Parsad, C. (2020) “Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?,” Asian Academy of Management Journal, 24(2), pp. 41–61.
Rook, D.W. (1987) “The buying impulse,” Journal of Consumer Research, 14(2), pp. 189–199.
Sofyan, Y. and Kurniawan, H. (2009) SPSS Complete: Tekhnik Analisis Statistik Terlengkap dengan software SPSS. Jakarta: Salemba Infotek.
Tuan, Y.-F. (1979) Landscapes of Fear. New York: Random House.
Xiong, J. et al. (2020) “Impact of COVID-19 pandemic on mental health in the general population: A systematic review,” Journal of Affective Disorders, pp. 55–64. doi:10.1016/j.jad.2020.08.001.
Yuen, K. et al. (2020) “The psychological causes of panic buying following a health crisis,” International Journal of Environmental Research and Public Health, 17(10), pp. 1–14.
Yuen, K.F. et al. (2020) “The Psychological Causes of Panic Buying Following a Health Crisis,” International Journal of Environmental Research and Public Health, 17(10), p. 3513. doi:10.3390/ijerph17103513.
Zafar, A.U. et al. (2021) “The impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce,” Computers in Human Behavior, 115, p. 106178. doi:10.1016/j.chb.2019.106178.