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Abstract
Keramaian dapat disaksikan di destinasi-destinasi wisata populer di Bandung Raya. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keramaian terhadap daya tarik destinasi dan niat berkunjung kembali wisatawan ke destinasi wisata di Bandung Raya. Pendekatan kuantitatif dengan teknik purposive sampling digunakan dengan kriteria responden merupakan wisatawan Nusantara yang pernah mengunjungi destinasi wisata di Bandung Raya yakni jalan Braga, jalan Asia Afrika, Kawah Putih, Farmhouse, Kyotoku Floating Market, The Great Asia Africa, dan Tangkuban Perahu pada saat akhir pekan, tanggal merah, atau periode libur panjang. Jumlah responden valid terhitung sebanyak 236 responden. Pengolahan data dilakukan menggunakan metode PLS-SEM dengan bantuan software Smart PLS 4.0. Hasil dari penelitian menunjukkan bahwa keramaian manusia berpengaruh negatif terhadap daya tarik destinasi, keramaian manusia tidak berpengaruh secara signifikan terhadap niat berkunjung kembali, keramaian fisik tidak berpengaruh secara signifikan terhadap daya tarik destinasi dan niat berkunjung kembali, lalu daya tarik destinasi berpengaruh secara positif terhadap niat berkunjung kembali.
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Copyright (c) 2024 Nurul Fauzia Azhar, Istyakara Muslichah
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References
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References
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Badan Pusat Statistik (2021) Statistik Indonesia dalam Infografis Statistical Yearbook of Indonesia in Infographics 2021. Jakarta: Badan Pusat Statistik. Tersedia pada: https://www.bps.go.id/id/publication/2021/07/06/162d7d87e5233be68ec0b5f1/statistik-indonesia-dalam-infografis-2021.html.
Chien, M.C. (2017) “AN EMPIRICAL STUDY ON THE EFFECT OF ATTRACTIVENESS OF ECOTOURISM DESTINATION ON EXPERIENTIAL VALUE AND REVISIT INTENTION,” APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH, 15(2), hal. 43–53. Tersedia pada: https://doi.org/10.15666/aeer/1502_043053.
Direktorat Statistik Keuangan Teknologi Informasi dan Pariwisata (2023) Statistik Wisatawan Nusantara 2023. Diedit oleh Direktorat Statistik Keuangan Teknologi Informasi dan Pariwisata. Jakarta: Badan Pusat Statistik. Tersedia pada: https://www.bps.go.id/id/publication/2024/05/23/9bbe16f7f850126353cea5d2/statistik-wisatawan-nusantara-2023.html.
Gregoriades, A. et al. (2023) “Explaining tourist revisit intention using natural language processing and classification techniques,” Journal of Big Data, 10(1), hal. 60. Tersedia pada: https://doi.org/10.1186/s40537-023-00740-5.
Hu, Y. dan Ritchie, J.R.B. (1993) “Measuring Destination Attractiveness: A Contextual Approach,” Journal of Travel Research, 32(2), hal. 25–34. Tersedia pada: https://doi.org/10.1177/004728759303200204.
Jang, Y., Ro, H. dan Kim, T.-H. (2015) “Social Servicescape: The Impact of Social Factors on Restaurant Image and Behavioral Intentions,” International Journal of Hospitality & Tourism Administration, 16(3), hal. 290–309. Tersedia pada: https://doi.org/10.1080/15256480.2015.1054758.
Kim, D.-Y. dan Park, S. (2008) “Customers’ Responses to Crowded Restaurant Environments: Cross-Cultural Differences Between American and Chinese,” Journal of Hospitality & Leisure Marketing, 16(1–2), hal. 137–157. Tersedia pada: https://doi.org/10.1080/10507050802097024.
Kim, D., Lee, C.-K. dan Sirgy, M.J. (2016) “Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival,” Journal of Travel & Tourism Marketing, 33(3), hal. 293–312. Tersedia pada: https://doi.org/10.1080/10548408.2015.1024914.
Li, C.-L. (2018) “Outdoor recreation in a Taiwanese national park: A Hakka ethnic group study,” Journal of Outdoor Recreation and Tourism, 22, hal. 37–45. Tersedia pada: https://doi.org/10.1016/j.jort.2018.04.003.
Li, H. et al. (2021) “Event and city image: the effect on revisit intention,” Tourism Review, 76(1), hal. 212–228. Tersedia pada: https://doi.org/10.1108/TR-10-2019-0419.
Li, L. et al. (2017) “Tourists’ perceptions of crowding, attractiveness, and satisfaction: a second-order structural model,” Asia Pacific Journal of Tourism Research, 22(12), hal. 1250–1260. Tersedia pada: https://doi.org/10.1080/10941665.2017.1391305.
Liu, A. dan Ma, E. (2019) “Travel during holidays in China: Crowding’s impacts on tourists’ positive and negative affect and satisfactions,” Journal of Hospitality and Tourism Management, 41, hal. 60–68. Tersedia pada: https://doi.org/10.1016/j.jhtm.2019.09.008.
Nian, S. et al. (2023) “How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?,” Behavioral Sciences, hal. 112. Tersedia pada: https://doi.org/10.3390/bs13020112.
Nisco, A. De et al. (2015) “Tourism satisfaction effect on general country image, destination image, and post-visit intentions,” Journal of Vacation Marketing, 21(4), hal. 305–317. Tersedia pada: https://doi.org/10.1177/1356766715577502.
Papadopoulou, N.M., Ribeiro, M.A. dan Prayag, G. (2022) “Psychological Determinants of Tourist Satisfaction and Destination Loyalty: The Influence of Perceived Overcrowding and Overtourism,” Journal of Travel Research, 62(3), hal. 644–662. Tersedia pada: https://doi.org/10.1177/00472875221089049.
Rasoolimanesh, S.M. et al. (2016) “How Visitor and Environmental Characteristics Influence Perceived Crowding,” Asia Pacific Journal of Tourism Research, 21(9), hal. 952–967. Tersedia pada: https://doi.org/10.1080/10941665.2015.1084348.
Reitsamer, B.F., Brunner-Sperdin, A. dan Stokburger-Sauer, N.E. (2016) “Destination attractiveness and destination attachment: The mediating role of tourists’ attitude,” Tourism Management Perspectives, 19, hal. 93–101. Tersedia pada: https://doi.org/10.1016/j.tmp.2016.05.003.
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Sciences, Volume 2. Ann Arbor: Holt, Rinehart and Winston.
Shen, H. et al. (2018) “The evolution of holiday system in China and its influence on domestic tourism demand,” Journal of Tourism Futures, 4(2), hal. 139–151. Tersedia pada: https://doi.org/10.1108/JTF-10-2016-0027.
Stokols, D. (1972) “A Social-Psychological Model of Human Crowding Phenomena,” Journal of the American Institute of Planners, 38(2), hal. 72–83. Tersedia pada: https://doi.org/10.1080/01944367208977409.
Su, W.-S. et al. (2018) “Setting Attributes and Revisit Intention as Mediated by Place Attachment,” Social Behavior and Personality: an international journal, 46(12), hal. 1967–1981. Tersedia pada: https://doi.org/10.2224/sbp.6861.
Swart, K. et al. (2018) “The 2014 FIFA World CupTM: Tourists’ satisfaction levels and likelihood of repeat visitation to Rio de Janeiro,” Journal of Destination Marketing & Management, 8, hal. 102–113. Tersedia pada: https://doi.org/10.1016/j.jdmm.2017.01.001.
Um, S., Chon, K. dan Ro, Y. (2006) “Antecedents of revisit intention,” Annals of Tourism Research, 33(4), hal. 1141–1158. Tersedia pada: https://doi.org/10.1016/j.annals.2006.06.003.
Yeh, S.-S., Wai Aliana, L.-M. dan Zhang, F.-Y. (2012) “Visitors’ Perception of Theme Park Crowding and Behavioral Consequences,” in J.S. Chen (ed.) Advances in Hospitality and Leisure. Emerald Group Publishing Limited (Advances in Hospitality and Leisure), hal. 63–83. Tersedia pada: https://doi.org/10.1108/S1745-3542(2012)0000008008.
Yin, J. et al. (2020) “Tourists perceived crowding and destination attractiveness: The moderating effects of perceived risk and experience quality,” Journal of Destination Marketing & Management, 18, hal. 100489. Tersedia pada: https://doi.org/10.1016/j.jdmm.2020.100489.