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Submitted
21 August 2024
Accepted
22 August 2024
Published
26 August 2024
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Abstract

Keramaian dapat disaksikan di destinasi-destinasi wisata populer di Bandung Raya. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keramaian terhadap daya tarik destinasi dan niat berkunjung kembali wisatawan ke destinasi wisata di Bandung Raya. Pendekatan kuantitatif dengan teknik purposive sampling digunakan dengan kriteria responden merupakan wisatawan Nusantara yang pernah mengunjungi destinasi wisata di Bandung Raya yakni jalan Braga, jalan Asia Afrika, Kawah Putih, Farmhouse, Kyotoku Floating Market, The Great Asia Africa, dan Tangkuban Perahu pada saat akhir pekan, tanggal merah, atau periode libur panjang. Jumlah responden valid terhitung sebanyak 236 responden. Pengolahan data dilakukan menggunakan metode PLS-SEM dengan bantuan software Smart PLS 4.0. Hasil dari penelitian menunjukkan bahwa keramaian manusia berpengaruh negatif terhadap daya tarik destinasi, keramaian manusia tidak berpengaruh secara signifikan terhadap niat berkunjung kembali, keramaian fisik tidak berpengaruh secara signifikan terhadap daya tarik destinasi dan niat berkunjung kembali, lalu daya tarik destinasi berpengaruh secara positif terhadap niat berkunjung kembali.

Keywords

persepsi keramaian keramaian manusia keramaian fisik daya tarik destinasi niat berkunjung kembali

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Copyright (c) 2024 Nurul Fauzia Azhar, Istyakara Muslichah

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How to Cite
Azhar, N. F., & Muslichah, I. (2024). Pengaruh Persepsi Keramaian dan Daya Tarik Destinasi terhadap Niat Berkunjung Kembali Wisatawan Nusantara ke Destinasi Wisata di Bandung Raya. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 3(1), 41–52. Retrieved from https://journal.uii.ac.id/selma/article/view/36071
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