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Submitted
4 October 2022
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6 October 2022
Published
6 October 2022
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Abstract

Transaksi mobile adalah sistem masa depan sebagai langkah mempermudah layanan transaksi finansial perbankan. Saat ini kegiatan perbankan didominasi oleh layanan digital m-banking. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penentu niat untuk terus menggunakan layanan m-banking di kota Klaten. Penelitian ini mengadaptasi model UTAUT dengan variabel kontak, komunikasi, persepsi hiburan, persepsi gamifikasi, persepsi nilai, niat untuk menggunakan kembali. Pengujian model dan hipotesis dilakukan dengan menggunakan sampel 84 responden dengan populasinya pernah menggunakan aplikasi perbankan m-banking. Adapula teknik pengambilan sampel dengan metode non-probability sampling. Structural equation modelling (SEM) dan dilakukan analisis menggunakan partial least square (PLS) dengan software SmartPLS v 3.0. Hasil penelitian ini menunjukkan bahwa variabel kontak, komunikasi, dan persepsi gamifikasi memiliki efek positif dan signifikan terhadap persepsi nilai m-banking. Persepsi nilai memiliki efek positif dan signifikan terhadap niat untuk menggunakan kembali m-banking serta persepsi hiburan memiliki efek positif namun tidak signifikan terhadap persepsi nilai m-banking.

Keywords

kontak komunikasi persepsi hiburan persepsi nilai niat untuk menggunakan kembali

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Ramadhan, A., & Priyono, A. (2022). Analisis Faktor-faktor yang Mempengaruhi Konsumen M-Banking BCA untuk Terus Menggunakan Layanan M-Banking BCA: Indonesia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(4), 267–277. Retrieved from https://journal.uii.ac.id/selma/article/view/25637
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